ter Hürne Design for your well-being home

We design products for your living space. In doing this, we follow the design principle: easy to install, long-lasting in use and naturally beautiful. Our product design combines function and aesthetics.

Although there is no standard for ‘beautiful’, it is a principle that inspires us here at ter Hürne. Preserve the original. Try something new. And combine the two.

DID YOU KNOW?

Symbiosis of nature and technology

How is the decor image created?

The process starts with the development of decors by the designers. They determine the colour, structure or features such as knots. The production of the decor image can be compared with the printing of the page of a newspaper. A roller prints the same content onto paper at regular intervals. We call this rotary printing. Obviously, this results in repetitions.

The production of rollers for decor printing is expensive. As a result, often only a few rollers are used per decor image. What is desirable in newspaper printing appears disruptive and unnatural here: striking features of the decor image that appear repeatedly in the floor. The alternative: Decor developers avoid these distinctive features to prevent the visible repetition effect in the floor surface.

Digital printing technology largely overcomes the ‘law of repetition’. Decor developers have greater creative scope and can express things that go beyond the limitations of rotary printing: decors that look natural on the installed surface.

MAXIMUM & DIFFERENT BOARDS

Conventional vinyl flooring

Repetitions of conspicuous features

Naturalness is being lost

Avoiding conspicuous features prevents liveliness

UP TO 20 DIFFERENT BOARDS

Avatara designer flooring

diversity

naturalness

striking features add vibrancy

HD QUALITY DIGITAL PRINTING

Every floor pattern is unique

Each Avatara design is developed with great attention to detail by our designers. They determine the colour, structure and distinctiver features such as knots, which create the character of the floor.

The conventional production of the decor image can be compared with the printing of the page of a newspaper. A roller prints the same content at regular intervals. And so repetitions occur.

Digital printing technology, as used in Avatara, largely overcomes the “law of repetition”. Our decor developers therefore have creative freedom and can do what rotary printing can only do to a limited extent: produce decors that are in no way inferior to nature and are therefore particularly convincing as floor surfaces.

Your barefoot floor

Feel the difference

Avatara is the barefoot floor for your home. One touch and you can feel it: this design floor uses nature as a model.

To achieve this natural feel and look, we rely on beautifully shaped and premium details and provide all our surfaces with a brushed structure that is pleasing to the touch. The extramatt soft-touch surface then makes the natural look perfect and also ensures that it is visually convincing as a natural eye-catcher from every angle and regardless of the lighting conditions.